Apple Store Lockout

I’m in the market for a new laptop. I’ve spent a fair amount of time looking around and, despite being a 100% Windows user for my entire career, am seriously considering a 15" MacBook Pro Retina for my next upgrade. It’s a massive extravagance but I’m hoping it’ll last me even longer than my tired old Dell 6400.

Now since these things don’t come cheap, I want to have a good opportunity to play with them before I take the plunge. So I went to the Birmingham UK Bullring Apple store on Sunday to have another go with one.

As I arrived at the store, I saw the queue of die-hards outside the shop waiting patiently in line for the new iPad Mini, and decided there was no need for me to join that queue. I asked the chap at the door if I could come in to look at a MacBook.

"Oh we’re queuing just for entrance at the moment."

So I walked away. I still intend to get one of these machines at some point, but it’s safe to say it won’t be going on the monthly sales figures for that store.

I can understand making people queue to get one of the first handful of a new thing (putting aside the artificially-strangled stock availability), but I can’t understand why the store would make me queue behind them to look at something totally different?

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